What is a phone bank?

A phone bank is a system that allows organizations or businesses to make outbound calls to a large number of people. It typically consists of a group of individuals who are trained to make these calls, often for the purposes of market research, fundraising, or political campaigning. The phone bank system includes a computer system that provides the list of phone numbers to be dialed and the script of the message to be delivered. It also allows for call tracking and performance metrics to be monitored. Phone banks can be operated in-house by an organization or outsourced to a contact center. They are often used in conjunction with other forms of communication, such as email and social media, to support outreach and engagement campaigns.